Editorial guest posts
We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.
We work with a shortlist of publishers rather than a marketplace. That means we say no to a lot of requests, and it means the sites we do work with keep their standards intact. A link only matters if the page around it matters, so the page around it is where we spend our attention.
FAQ
Are the links dofollow?
By default yes, and the report states the attribute for every placement. A natural profile contains a mix, so we do not treat a nofollow from a strong publisher as a failure.
What happens if a link is removed?
We find out on the next scheduled check, tell you, and go back to the publisher. If it cannot be restored we replace it or credit it. This is written into how we work rather than offered case by case.
Can you fix a profile somebody else built badly?
Often, yes. It usually starts with an audit and an unhappy conversation, and the first phase is subtraction rather than addition.
Do you guarantee rankings?
No, and you should be wary of anyone who does. We can guarantee where a link is placed, that it is live, and that we will keep checking it. What a search engine does with that is outside anybody's control.
Who writes the content?
We do, to the publisher's brief. If you would rather supply drafts, we will edit them to the publisher's standard before submission.
How do you price?
By placement, on the publisher, agreed before we start. There is no bulk discount for volume because volume is not what we are selling.
The publisher base
The publisher list is deliberately narrow and grows slowly. Every addition is read, checked and usually trialled on our own projects before a client sees it.
Languages we run outreach in
- English (UK and US publishers)
- German
- Romanian
- Dutch
- Swedish
- French
How we work
- Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
- Agree the shortlistYou see every publisher before we approach them, with the reasoning attached. Anything you are not comfortable with comes off the list and nothing is placed on a site you have not seen.
- Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
- Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
- Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
- Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.
- Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.
About
The team is small on purpose. Every publisher relationship is held by a person rather than a database, and there is a hard limit on how many of those relationships one person can maintain honestly. That limit is what caps our capacity.
Nobody here came from a link marketplace. The background is in editorial and in running sites that depended on traffic, which is a different set of instincts than optimising a placement count.
How we can help
Reclamation and repair
Unlinked brand mentions, broken references to pages you moved, links lost in a site redesign. Recovering these is unglamorous and it is frequently the highest-return work available.
Migration link care
Site moves are where profiles quietly bleed out. We map the old link targets, watch the redirects and chase the publishers whose links broke in the process.
Anchor text planning
Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.
Reporting
Nothing in the report is a score we invented. Where we quote a third-party metric we name the tool and the date it was pulled, because those numbers move and a figure without a date is decoration.
You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.
Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.
Further reading
We keep a separate project going where the working notes and the longer write-ups live. It is less polished and rather more detailed:
Enquiries
If you want to test us, commission the smallest thing on the list. We would rather earn a larger engagement than negotiate for one up front.